Stepping into video marketing at Instagram (and other social media platforms) doesn’t mean you have to dive into complete video production. In fact, nowadays that’s often a waste of time because people no longer have the patience to sit through a video longer than 15-30 seconds. And in the following post, I created almost every video from a grand total of 3 product photos.
So get excited and read on for 17 of my best Instagram video apps and tips to promote your online business and make it stand out. And with literally just three photos.
Instagram Video Apps For Online Business Owners
The Legend app adds animated text either to a solid square background or a photo/video on your camera roll. This is great for adding a sales message or title to product photos or a slideshow.
Prisma & Artisto
If your brand can handle an artistic edge, then have some fun with the Prisma or Artisto app. They add paint/drawing type filters to your videos (and photos). It’s actually a pretty great trick to use for video clips whose quality may leave something to be desired.
Adobe Spark Post
If we could marry apps, I would definitely marry Adobe Spark Post. It’s technically a design app for photos, but it also has an animation tool that provides different ways to change your photos into 4-second animated video clip. I do.
I was not a fan of Ripl initially because you have to pay $9.99 per month to remove their watermark. However, their styles are pretty flashy and can be used to create videos of up to 30 seconds long with just a couple of photos. And if you go into settings, you can pay yearly to change the price to $5 a month. Since I use it for intros, stand alone videos, and text slides in my YouTube videos, I’ve found the price worth it for my businesses.
Technically a collage app, the Diptic app has an animated tool that has several different options that have become my go-to for photo slideshows. They offer a LOT of tools to customize your slideshows to the exact length and style that you want.
For the ultimate in video collages, I recommend PicPlayPost. This example is for a widescreen video intro but the app normally starts you off in square dimensions which is perfect for Instagram. You can also mix photos in with your video clips.
Vimo & Lumyer
If you like sparkles, glitter, unicorns and rainbows, then definitely try Vimo & Lumyer. They provide animated overlays and stickers that will make your followers stop mid-scroll to check out your post. Vimo also allows you to add cute animated text as well.
Instagram Complete Video Editing Apps
Think of the Quik app like an over-parenting mom. You basically hand it your photos and videos and it does all the magic and hard work for you. However, Quik can also be a little controlling and doesn’t allow you full customization like other video editing apps such as iMovie. It is still awesome at giving you flashy results.
***Make sure to touch the wrench icon to switch to square format.
If you want full customization in square format, Videoshop is an app I highly recommend. I often use it to piece together square clips I’ve made in other apps like the ones already mentioned.
The InShot app is also a great video editor for square video. You can add multiple clips & photos, add music, and a lot more. My favorite tool however is the ability to change widescreen video to square with either a blurred background or solid-colored background.
You’ll notice I have my logo on almost all of the videos above. That’s thanks to the iWatermark + Watermark app. Make sure to purchase the yellow icon app and not the blue which is just for watermarking photos. And with this app, you can actually add any image from your camera roll to a video clip, so keep that cool feature in mind as well.
Important Instagram Video Upload Tips
If your video isn’t square, you can still show the complete video (unless it’s a vertical video with an aspect ratio narrower than 3:4) by tapping the following icon in the lower left-hand corner.
Make your video looks even better with an Instagram filter. Tap the filter you like twice to adjust its strength.
Add or trim clips by tapping Trim. This is a neat option to try out for combining several of your projects from the apps in this post.
Set The Cover
This tip is SO important. If you don’t set the cover (the thumbnail for your video that shows up in your Instagram feed), Instagram will choose the first frame as your cover/thumbnail. That’s rarely the best frame to represent your video. Just tap Cover and swipe to choose the frame you like best.
Turn Volume Off
If you don’t want the volume to be heard in your video, be sure to tap the volume button at the top to mute your clip.
Hope you find these apps and tips helpful in your Instagram video strategy. If you’d like to remember these Instagram video apps and tips, be sure to pin the following image to your Pinterest account.