Looking for the best iOS apps for creating videos, photos, and designs for social media marketing? Here’s my short list of apps I used consistently in 2018 and plan on using even more in 2019.
Top Marketing Apps for Social Media Photos, Designs, & Videos in 2019
Side Note: Why Creating Visual Marketing Content On Your Phone Is Vital In 2019
Since the majority of our audience is now on their smartphones when they see our content, it’s more important than ever to make sure our photos, designs, and videos are formatted for mobile viewing.
One way to do that is by creating all of those visuals from your smartphone. It’s easier and requires less tech know-how. Before 2016, I used my desktop for all of my visual content. Now I’m able to do so much more with my iPhone than I was ever able to do before with desktop programs.
And creating content on your phone ensures you’re creating visuals that your audience can see and understand – because you’re seeing EXACTLY what they will be seeing as you work.
Ok, enough explanation – in order to use your smartphone to create engaging marketing visuals, let me share with you my top apps I used in 2018 for marketing my business via visual content that I think will be even bigger in 2019.
STORAGE TRANSFER APPS
Google Photos (iOS, Google Play). First, you definitely want to have a storage app and a way to transfer photos and videos from your desktop to your smartphone and vice versa. My number one recommendation is Google Photos.
It gives you free, unlimited video and photo storage. It’s also a lifesaver for backing up all of the things you’re creating on your phone (here you see it backing up designs for this blog post).
Now let’s talk about how to take photos and edit them in a way that makes them stand out and grab your audience’s attention.
PHOTO EDITING APPS
A Color Story (iOS, Google Play). For simple yet effective editing, I highly recommend the A Color Story app. The filters are magical, and they have really increased their overall editing tools. You can also plan your Instagram feed right within the app after you edit your photos.
Now that you’ve got edited, aesthetically-pleasing photos, let’s move on to the best apps for creating designs and adding text onto photos for social media.
GRAPHIC DESIGN APPS
Adobe Spark Post (iOS, Google Play). My number one recommendation is Adobe Spark Post, hands-down. Not only does it allow you to do a lot of custom branded design work, but it also saves your projects so you can access them for future templates on your phone.
It also provides all the social media sizes that you need. You can even convert your designs into four-second videos. These are great for standalone social media video posts or as intros and video text slide inserts into longer video projects.
Over. I also love, LOVE the Over app. It has some advanced features for creating thorough designs such as shadowing and layering. I don’t know of another design app that layer as well as Over.
You can also import custom fonts with the Over app (you don’t need a subscription, just import the .ttf file via email. Press on the file and you should see Over as an option).
InShot (iOS, Google Play). Another app that I sometimes use for design work is InShot. This app is probably the most versatile visual content creation app you will have on your phone. It not only offers design, photo, and collage tools, but it is also an extremely robust video editor app.
Now that I’m talking about video, let’s go ahead into the apps I plan on using the most for video marketing in 2019.
VIDEO EDITING APPS
InShot (iOS, Google Play). As previously mentioned, InShot is amazing, and they have fantastic video and text animated transitions. You can import custom fonts and add your watermark with the sticker feature. They have a lot of fun animated stickers and filters (snow filter applied below).
You can trim video, add voice-over along with music, and resize to any size you need for social media. It does not save projects except for the draft you’re working on. But I often like that for quick edits that I don’t want to take up storage within the app or on my phone.
Quik (iOS, Google Play). For awesome and easy slideshows, try Quik. Even if you feel limited in your video editing skills, this app will make you feel like a video-editing pro. They have the three social media sizes that you want – portrait, widescreen and square.
The Quik app take your photos and videos and assembles them together with different themes you can choose from. If I want to create impressive, professional-looking video that doesn’t need a lot of editing in just a few minutes, Quik is my go-to.
PicPlayPost (iOS, Google Play). If I need to do video collages and slideshows, I really enjoy PicPlayPost. They have really come along in the the full video-editor app zone. The feature I love the most about PicPlayPost is its amazing clip and text animated transitions.
You can also insert Gifs and they have an automated feature that will put all your photos and videos together for you.
Enlight VideoLeap. The app I call my “new iMovie” and the one I probably use most of all for video is Enlight VideoLeap. This app has SO many tools. What I love most about it is the ability to layer videos and photos on top of video and photos. It is seamless and works so well at producing video with LOTS of layers (I honestly haven’t figured out the limit).
You can also now animate your text and layered photos and videos with their Mixer tool.
You can do any size video that you want with VideoLeap, so if you don’t have this app and you’re still resorting to iMovie – no offense to iMovie – but you REALLY want to consider making the switch to Enlight Videoleap.
Veme.ly. Lastly, I’m super excited about a new app (for me) I’ve come across that is truly going to be a breakthrough app when it comes to video memes, captioning, and subtitles. This has been an area of weakness for me on my smartphone when I’ve needed to create subtitled videos for my tutorials. However, with the Veme.ly app, I have FINALLY found my solution.
This app can generate captions up to minute or you can import captions via the mobile site Rev.com.
The Veme.ly app adds your subtitles seamlessly to your videos. They offer the four most important video sizes and they also have a really neat animated progression bar to let your audience know how far they’ve gotten through your video.
You can also add a scrolling text title throughout your videos (see example of captions and animated progression bar below).
I am loving this app for creating video tutorials with captions easily and resizing them easily to different sizes for YouTube, Stories, Instagram and Facebook, etc. This allows my video to have a larger reach and get the ROI for the time I put into making the video.
Ok! These are all the top marketing apps that at this moment I believe are critical to have on your smartphone for awesome marketing visual creation in 2019. I’m sure I’ve missed your favorite, so let me know in the comments what visual marketing app you can’t live without.
I’m super excited to see how this world of smartphone marketing continues to grow. The apps just keep getting better and better!